Internet Marketing & SEO

SEO is the bread and butter of any marketer. This article will show you how to use SEO to grow your business and make your name known. SEO has changed over the years to provide more benefits for businesses by creating long-term strategies that grow with the changing web. You’ll learn why a company’s digital strategy is crucial in marketing and see how incorporating SEO can give you an advantage over other companies who don’t know that they should be doing it as well.

What is SEO?

SEO stands for Search Engine Optimization. It’s the process of maximizing the visibility in natural search engine results. This is done through online marketing activities to obtain a higher rank in natural search results on Google, Bing, and other search engines. SEO has changed over the years, and it isn’t just about ‘Search Engine Optimization anymore — it’s more about creating a digital strategy and using different tools to achieve that strategy. Hiring an SEO company, Gilbert is a great way to get optimized. SEO companies know all the information and strategies to get your website ranking.

What is an SEO Strategy?

An SEO strategy is part of your overall digital marketing strategy. It’s the process of creating and sharing valuable content, curating and promoting it to build your audience and nurture relationships with your customers. It’s not just about search rankings — it’s about using SEO to get more customers, increase leads and sales, find new customers, and establish your business as a leader in the industry.

UCBA SEO Manager, Michael Galler

How Does SEO Work?

SEO has changed over the years. There was a time when you could do keyword optimization using basic HTML tags to make sure that specific keywords appeared on your website. Optimizing content for specific search terms used to be enough — but SEO is so much more now. It’s so much more valuable because it’s about building relationships, getting leads, and ultimately increasing your overall revenue.